JennAir Luxury Appliances
JennAir luxury appliances undertook a provocative rebrand, focused on unconventional expressions of luxury. #BoundByNothing
Our goal for their social media was to take these new appliances out of the kitchen and into the art gallery. It’s art that cooks.
We challenged developers and designers to reconsider basic kitchens and often took direct aim at lead competitor, Wolf.
“Don't be a sheep in Wolf’s kitchen.”
Every collection needs a statement piece. #BoundByNothing
Featuring The Smoke & Brass Professional-Style Range.
Standard or standout— the choice is yours. #BoundByNothing
Featuring Column Refrigeration with Obsidian interior
Find beauty in every angle. #BoundByNothing
Featuring the RISE™ Professional-Style Range
Luxury makes its mark. #BoundByNothing
Featuring the RISE™ Professional-Style Range
Minimalist design, maximum impact. #BoundByNothing
Featuring the NOIR™ Professional-Style Range
The spine that sends the chills #BoundByNothing
Featuring the provocative air tower design of Column Refrigeration.
Additional responsibilities included:
E-commerce copy on Jennair.com
Signage for live events like KBIS and Modernism Week
Email newsletter copy
Conceptualizing live events
*With the Digitas team directed by Simona Lo